What size banners can I have at my demonstration space?

Industry Leader sponsors signs should not to exceed 8’x8′, or 2 pop-ups.
Thought Leader sponsors signs should not to exceed (1) 4.5’x8′, or (2) 3’x8′
Innovator and New Idea sponsors signs should not to exceed 3.5’x8′

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What is included with the Thought Leader demonstrartion space?
What is included with the Industry Leader demonstration space?