Consider doing an interactive lab
To drive the most engagement and traffic within the Digital Transformation Showcase demonstration area, we strongly encourage demonstrators to consider making simple upgrades to their demo table setup to host a self-guided lab or bootcamp session for attendees.
Instead of telling attendees what your product can do, allow them to engage directly with your products in brief lab sessions to get a real feel for your solution’s capabilities and what it can do. Illustrate programmability, let users explore working with your equipment, all while having helpful experts from your company on hand at your demonstration table to answer questions and troubleshoot issues.
We recommend offering a combination of brief 10-15 minute labs that can be finished within the morning breaks as well as slightly longer labs that attendees can work through during the dedicated hands-on time each afternoon.